COOKIE POLICY
1. Introduction
This Cookie Policy explains how FAMJOY LTD (“we,” “us,” “our,” or “UpwardReads”) uses cookies and similar tracking technologies on www.upwardreads.com (the “Website”).
- Company name: FAMJOY LTD
- Company registration number: 13253230
- Registered office: 128 City Road, London, EC1V 2NX, United Kingdom
- Contact email: hello@upwardreads.com
By continuing to browse or use the Website, and where applicable by accepting cookies through our cookie banner, you agree to the use of cookies as described in this policy, except for cookies that are strictly necessary for the Website to function.
2. What Are Cookies
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work more efficiently, remember your preferences, and provide information to the website owner and its partners, including for advertising and analytics purposes. Similar technologies (such as pixels, tags, and local storage) are covered by this policy under the general term “cookies.”
3. Categories of Cookies We Use
a) Strictly Necessary Cookies — essential for the Website to function properly, including securely processing your payment. They cannot be switched off, and do not require your consent.
b) Analytics Cookies — such as Google Analytics, to understand how visitors use the Website. Only set with your consent, where required.
c) Advertising and Social Media Cookies — Meta (Facebook/Instagram) Pixel, Google Ads/Google Marketing Platform, and other social media cookies, used to measure ad performance and show relevant ads. Only set with your consent, and can be declined without affecting your ability to browse or purchase.
4. Detailed List of Cookies
| Cookie Name | Provider | Purpose | Category | Duration |
|---|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique visitors for analytics reporting | Analytics | 2 years |
| _ga_XXXXXXX | Google Analytics | Persists session state for analytics (GA4) | Analytics | 2 years |
| _gid | Google Analytics | Distinguishes users for short-term analytics reporting | Analytics | 24 hours |
| _gat | Google Analytics | Used to throttle request rate | Analytics | 1 minute |
| _fbp | Meta (Facebook/Instagram) | Stores and tracks visits for ad delivery and measurement via Meta Pixel | Advertising | 3 months |
| _fbc | Meta (Facebook/Instagram) | Stores information on ad click-throughs for conversion tracking | Advertising | 3 months |
| fr | Meta (Facebook/Instagram) | Used to deliver, measure, and improve the relevance of ads | Advertising | 3 months |
| _gcl_au | Google Ads | Stores and tracks conversions for Google Ads campaigns | Advertising | 3 months |
| IDE | Google (DoubleClick/Google Marketing Platform) | Used to show relevant ads and measure ad performance | Advertising | 1 year |
| NID | Remembers preferences related to Google ads | Advertising | 6 months | |
| session_id / checkout_session | Payment provider | Maintains a secure session during checkout | Strictly Necessary | Session |
| cookie_consent | UpwardReads (first-party) | Remembers your cookie preferences | Strictly Necessary | 12 months |
Note: the exact list of cookies may change as we update our analytics, advertising, or payment tools.
5. Third-Party Cookies
Some cookies on the Website are placed by third parties (such as Meta, Google, and our payment provider), not directly by FAMJOY LTD. We encourage you to review their own policies:
- Meta Cookie Policy: https://www.facebook.com/policies/cookies/
- Google Privacy & Terms: https://policies.google.com/technologies/cookies
6. Managing Your Cookie Preferences
- Cookie banner, browser settings, and opt-out links: Meta Ads Preferences, Google Ads Settings, DAA (US), Your Online Choices.
7. Changes to This Cookie Policy
Updates posted with a revised “Last updated” date.
8. Contact Us
FAMJOY LTD
128 City Road, London, EC1V 2NX, United Kingdom
Email: hello@upwardreads.com
Phone: +44 775 484 1546