Last updated: 18/08/2026

PRIVACY POLICY

1. Who We Are

This Privacy Policy explains how FAMJOY LTD (“we,” “us,” “our,” or “UpwardReads”) collects, uses, and protects personal data when you visit or make a purchase on www.upwardreads.com (the “Website”).

  • Company name: FAMJOY LTD
  • Company registration number: 13253230
  • Registered office: 128 City Road, London, EC1V 2NX, United Kingdom
  • Contact email: hello@upwardreads.com
  • Contact phone: +44 775 484 1546

2. What Information We Collect

Because the Website does not require you to create an account, we only collect the personal data that is necessary to process your purchase and deliver your ebook(s). This includes:

  • Contact information: name and email address, provided at checkout.
  • Billing information: billing address and, where required for tax or fraud-prevention purposes, country/state of residence.
  • Payment information: your payment is processed directly by our third-party payment provider. We do not receive or store your full card number, CVV, or other complete payment card details on our own systems.
  • Order information: the ebook(s) purchased, order date, and order reference number.
  • Technical information: limited technical data such as IP address, browser type, and device information, collected automatically for security, fraud prevention, and basic site analytics.

We do not collect any special categories of data (such as health, religious beliefs, or biometric data), and we do not knowingly collect personal data from children.

3. How We Use Your Information

We use the personal data described above only for the following purposes:

  • To process and fulfill your ebook purchase, including generating your secure download link;
  • To send you order confirmations, download links, and receipts by email;
  • To respond to customer support requests sent to hello@upwardreads.com;
  • To detect and prevent fraud, unauthorized transactions, and misuse of the Website;
  • To comply with applicable legal and tax obligations;
  • To maintain the security and proper functioning of the Website.

We do not use your personal data for automated profiling or targeted advertising, and we do not sell your personal data to third parties.

4. Legal Basis for Processing

Where applicable data protection law requires a legal basis for processing, we rely on:

  • Performance of a contract — to process your order and deliver the ebook(s) you purchased;
  • Legal obligation — where we must retain records for tax, accounting, or fraud-prevention purposes;
  • Legitimate interests — to keep the Website secure, prevent fraud, and respond to support requests, in a way that does not override your rights and interests.

5. How Your Ebooks Are Delivered

Since the Website does not use customer accounts, after a successful purchase you will receive your ebook(s) via:

  • A secure, time-limited download link sent to the email address you provided at checkout; and/or
  • A confirmation page displayed immediately after purchase.

If you lose access to your download link, you can request a new one by contacting hello@upwardreads.com with your order reference number and the email address used at checkout.

6. Sharing Your Information

We do not sell or rent your personal data. We only share personal data with the following categories of third parties, and only to the extent necessary:

  • Payment processors, to securely process your payment (they process your card details directly under their own privacy and security policies);
  • Email/delivery service providers, to send order confirmations and download links;
  • Hosting and website infrastructure providers, to operate the Website;
  • Professional advisors or authorities, where required to comply with a legal obligation, enforce our terms, or protect our rights.

All third-party providers are required to handle your data securely and only for the purposes we authorize.

7. International Data Transfers

As FAMJOY LTD is based in the United Kingdom, your personal data may be transferred to and processed in countries other than your own. Where such transfers occur, we take reasonable steps to ensure your data is handled securely and in accordance with this Privacy Policy.

8. Data Retention

We retain your personal data only for as long as necessary to:

  • Fulfill the purpose for which it was collected (i.e., processing and supporting your purchase);
  • Comply with applicable legal, tax, and accounting requirements;
  • Resolve disputes and enforce our agreements.

Once this period has elapsed, your data is securely deleted or anonymized.

9. Your Rights

Depending on where you are located, you may have certain rights regarding your personal data, which may include the right to:

  • Request access to the personal data we hold about you;
  • Request correction of inaccurate personal data;
  • Request deletion of your personal data, subject to legal retention requirements (e.g., tax records);
  • Object to or restrict certain processing;
  • Withdraw consent, where processing is based on consent.

To exercise any of these rights, contact us at hello@upwardreads.com. We will respond within a reasonable timeframe and in accordance with applicable law.

If you are a UK resident and are not satisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at www.ico.org.uk.

10. Cookies

The Website uses only limited, technical cookies necessary to process payments securely and, where applicable, basic analytics cookies to understand site usage. For full details, please see our Cookie Policy.

11. Data Security

We implement reasonable technical and organizational measures to protect your personal data against unauthorized access, loss, misuse, or alteration. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

12. Children’s Privacy

The Website is not directed at children, and we do not knowingly collect personal data from individuals under the age of 16. If you believe a child has provided us with personal data, please contact us at hello@upwardreads.com so we can delete it.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or operational reasons. Any changes will be posted on this page with an updated “Last updated” date.

14. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at:

FAMJOY LTD
128 City Road, London, EC1V 2NX, United Kingdom
Email: hello@upwardreads.com
Phone: +44 775 484 1546

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